dataLayer Aufbau & Beispiele

All Seiten

// ...
{
 "session_multilang": "de",
 "isCacheHit": false,
 "internal_traffic": false,
 "basket_quantity": "178",
 "currentBasket": {
 "event": "viewCartCurrentBasket",
 "eventCategory": "viewCartCurrentBasket",
 "eventAction": "",
 "eventLabel": "",
 "eventValue": "",
 "viewCartItems": [{
 "prod_id": "0cd9ca3356dfc80f292d662f09a4b12b",
 "prod_id_Parent": "531f91d4ab8bfb24c4d04e473d246d0b",
 "prod_id_EAN": "",
 "prod_id_artnum": "0601-85-069-8-1",
 "prod_id_artnum_Parent": "3560",
 "prod_name": "Kuyichi Jeans KYLE",
 "prod_categoryPath": "Bekleidung/Fashion/Für Ihn/Jeans",
 "prod_categoryTitle": "Jeans",
 "prod_manufacturer": "Kuyichi",
 "prod_price": 89.9,
 "prod_priceNet": 75.55,
 "prod_priceOld": 89.9,
 "prod_taxRate": 19,
 "prod_taxAmount": 14.35,
 "prod_quantity": 3,
 "prod_quantityUnit": "",
 "prod_variant": "W 32/L 32 | Schwarz | Zoom Kehrbürste verstärkt, +273,70€"
 }
 },
 "currentBasket_value": 17034.05,
 "user_oxuserId": "oxdefaultadmin",
 "user_customerId": "1",
 "user_mailMd5": "b72a41362735e20dba7d70665d339312",
 "user_email": "[email protected]",
 "user_existingUser": "1",
 "user_loginStatus": "1",
 "user_newsletter": "0",
 "user_gender": "M",
 "user_birthday": "1955-02-11"
}
// ...

Startseite

[{
 "pageType": "start",
 "categoryPath": "",
 "categoryTitle": "",
 "category_sort": "",
 "url-error_type": "",
 "url-error_url": ""
}]

Artikelliste

[{
 "pageType": "alist",
 "categoryPath": "Kiteboarding/Kites",
 "categoryTitle": "Kites",
 "category_sort": "",
 "url-error_type": "",
 "url-error_url": ""
}, {
 "sku-list_oxid": [
"05848170643ab0deb9914566391c0c63",
"05833e961f65616e55a2208c2ed7c6b8",
"058de8224773a1d5fd54d523f0c823e0",
"e07cc65cdfcbbb539be0ec59e8cf36b4",
"6b628e6a8ffa98fea6f2ee9d708b1b23"
 ],
 "sku-list_oxid_parent": [
"05848170643ab0deb9914566391c0c63",
"0584e8b766a4de2177f9ed11d1587f55",
"058de8224773a1d5fd54d523f0c823e0",
"058e613db53d782adfc9f2ccb43c45fe",
"531b537118f5f4d7a427cdb825440922"
 ],
 "sku-list_artnum": [
"1402",
"400-01",
"1302",
"24011",
"0702-85-853-6-1"
 ],
 "sku-list_artnum_parent": [
"1402",
"1501",
"1302",
"2401",
"3570"
 ]
}]

Suche

[{
 "pageType": "search",
 "categoryPath": "",
 "categoryTitle": "",
}, {
 "search_quantity": 1,
 "search_success": "success"
}, {
 "sku-list_oxid": ["a19062d875f229468de33c083a5d2b3d"],
 "sku-list_oxid_parent": ["a19062d875f229468de33c083a5d2b3d"],
 "sku-list_artnum": [""],
 "sku-list_artnum_parent": [""]
}]

Details

[{
 "pageType": "details",
 "categoryPath": "Bekleidung/Fashion/Für Ihn/Jeans",
 "categoryTitle": "Jeans",
}, {
 "prod_status": "1",
 "prod_availability": "NOS",
 "prod_manufacturer": "Kuyichi",
 "prod_id_artnum": "0601-85-069-8-1",
 "prod_id_artnum_Parent": "3560",
 "prod_id": "0cd9ca3356dfc80f292d662f09a4b12b",
 "prod_id-Parent": "531f91d4ab8bfb24c4d04e473d246d0b",
 "prod_name": "Kuyichi Jeans KYLE",
 "prod_basePrice": "",
 "prod_price": 89.9,
 "prod_priceNet": 75.55,
 "prod_priceOld": 89.9,
 "prod_variant": "W 32/L 32 | Schwarz | Zoom Kehrbürste verstärkt, +273,70€",
 "prod_stock": 4
}, {
 "ecommerce": {
 "detail": {
 "products": [{
 "name": "Kuyichi Jeans KYLE",
 "id": "0601-85-069-8-1",
 "price": 75.55,
 "brand": "Kuyichi",
 "category": "Jeans",
 "variant": "W 32/L 32 | Schwarz | Zoom Kehrbürste verstärkt, +273,70€"
 }]
 }
 }
}]

AddToCart

[{
 "event": "addToCart",
 "eventCategory": "addToCart",
 "eventAction": "",
 "eventLabel": "",
 "eventValue": "",
 "addToCartItem": [{
 "prod_id": "dc5b9cfeb5bd96fdbd9b4e43974661a1",
 "prod_id_Parent": "dc5b9cfeb5bd96fdbd9b4e43974661a1",
 "prod_id_EAN": "",
 "prod_id_artnum": "1201",
 "prod_id_artnum_Parent": "1201",
 "prod_name": "Kite FLYSURFER SPEED3",
 "prod_categoryPath": "Kiteboarding/Kites",
 "prod_categoryTitle": "Kites",
 "prod_manufacturer": "Flysurfer",
 "prod_price": 1599,
 "prod_priceNet": 1343.7,
 "prod_priceOld": 1799,
 "prod_taxRate": 19,
 "prod_taxAmount": 255.3,
 "prod_quantity": 1,
 "prod_quantityUnit": "",
 "prod_variant": ""
 }]
}, {
 "event": "addToCart",
 "ecommerce": {
 "currencyCode": "EUR",
 "add": {
 "products": [{
 "name": "Kite FLYSURFER SPEED3",
 "id": "1201",
 "price": 1343.7,
 "brand": "Flysurfer",
 "category": "Kites",
 "variant": "",
 "quantity": 1
 }]
 }
 }
}]

Warenkorb

[{
 "pageType": "basket",
 "categoryPath": "",
 "categoryTitle": "",
 "category_sort": "",
}, {
 "event": "viewCart",
 "eventCategory": "viewCart",
 "eventAction": "",
 "eventLabel": "",
 "eventValue": "",
 "viewCartItems": [{
 "prod_id": "0cd9ca3356dfc80f292d662f09a4b12b",
 "prod_id_Parent": "531f91d4ab8bfb24c4d04e473d246d0b",
 "prod_id_EAN": "",
 "prod_id_artnum": "0601-85-069-8-1",
 "prod_id_artnum_Parent": "3560",
 "prod_name": "Kuyichi Jeans KYLE",
 "prod_categoryPath": "Bekleidung/Fashion/Für Ihn/Jeans",
 "prod_categoryTitle": "Jeans",
 "prod_manufacturer": "Kuyichi",
 "prod_price": 89.9,
 "prod_priceNet": 75.55,
 "prod_priceOld": 89.9,
 "prod_taxRate": 19,
 "prod_taxAmount": 14.35,
 "prod_quantity": 3,
 "prod_quantityUnit": "",
 "prod_variant": "W 32/L 32 | Schwarz | Zoom Kehrbürste verstärkt, +273,70€"
 }]
}, {
 "event": "checkout",
 "ecommerce": {
 "checkout": {
 "actionField": {
 "step": 1
 },
 "products": [{
 "name": "Kuyichi Jeans KYLE",
 "id": "0601-85-069-8-1",
 "price": 75.55,
 "brand": "Kuyichi",
 "category": "Jeans",
 "variant": "W 32/L 32 | Schwarz | Zoom Kehrbürste verstärkt, +273,70€",
 "quantity": 3
 }]
 }
 }
}]

Thankyou

[{
 "pageType": "thankyou",
 "categoryPath": "",
 "categoryTitle": "",
 "category_sort": "",
 "url-error_type": "",
 "url-error_url": ""
}, {
 "order_id": "8853ca6877fa64a33d313d551de9396b",
 "order_taxAmount": 9.56,
 "order_shippingType": "test",
 "order_shippingAmount": 4.9,
 "order_value": 72.3,
 "order_valueNet": 50.34,
 "order_customerAccount": "Kundenkonto",
 "order_newsletterOptin": 0,
 "order_newRegistration": "1",
 "order_orderType": "Online",
 "promo": [],
 "user_gender": "F",
 "user_birthday": "1988-02-17",
 "order_paymentType": "zz_Nachnahme"
}, {
 "orderProducts": [{
 "prod_id": "6b61c8d544b8fa43b40db907e8520575",
 "prod_id_Parent": "6b6099c305f591cb39d4314e9a823fc1",
 "prod_id_EAN": "",
 "prod_id_artnum": "1629-03-CLV-3-5",
 "prod_id_artnum_Parent": "3582",
 "prod_name": "Stewart+Brown Shirt Kisser Fish",
 "prod_categoryPath": "Bekleidung/Fashion/Für Sie/Shirts & Co.",
 "prod_categoryTitle": "Shirts & Co.",
 "prod_manufacturer": "",
 "prod_price": 59.9,
 "prod_priceNet": 50.34,
 "prod_priceOld": 59.9,
 "prod_taxRate": 19,
 "prod_taxAmount": 9.56,
 "prod_quantity": 1,
 "prod_quantityUnit": "",
 "prod_variant": "M | Clover"
 }]
},
{
 "ecommerce": {
 "purchase": {
 "actionField": {
 "id": "8853ca6877fa64a33d313d551de9396b",
 "affiliation": "",
 "revenue": 72.3,
 "tax": 9.56,
 "shipping": 4.9,
 "coupon": ""
 },
 "products": [{
 "name": "Stewart+Brown Shirt Kisser Fish",
 "id": "1629-03-CLV-3-5",
 "price": 50.34,
 "brand": "",
 "category": "Shirts & Co.",
 "variant": "M | Clover",
 "quantity": 1
 }]
 }
 }
}]

Last updated

Was this helpful?